OUR TEAM
Conscious Living PR originally launched off MLC PR, a mid-sized PR firm in the entertainment industry representing award-winning celebrities in TV and film, authors, and branded individuals. Founder, Mona Loring, launched Conscious Living PR to fuel her personal passions and soon tapped into a market that needed a visionary within the conscious PR space. MLC PR has since been rebranded as CONSCIOUS HOLLYWOOD, and now lives as our powerful entertainment division at the agency.
With our prior successes and award-winning experience, Conscious Living PR focuses on organic public relations via creative strategies in a mindful and passionate manner for the clients we represent. Our incredible roster includes US and international celebrities, best-selling authors, quality influencers, brands, services and philanthropic organizations. We are renowned for developing effective campaigns that deliver results and most importantly, our company is passion-driven. We are honest, hard-working and we care. Our clients' businesses and projects epitomize these same beliefs. We want to help your business and career blossom so that we can help bring more good in the world— through you.
About Founder, Mona Loring
The world of public relations is fast-paced, complex, and constantly evolving. That is why it is essential to find an award-winning publicist who can create innovative, personalized PR campaigns for a diverse range of talented clients, helping them stand out and achieve their career goals. Mona Loring has accomplished this feat. She established MLC PR, which quickly became one of the top entertainment PR firms built from the ground up. With extensive experience in talent, music, lifestyle, and literary public relations, Loring integrated her vast knowledge and expertise in business expansion, image consulting, artist development, and talent relations into the various departments at the agency. Through her visionary leadership, Loring has consistently led her team to become synonymous with excellence, hard work, and integrity. Her success with awards campaigns for the Oscars, Emmy Awards, and Golden Globes has earned her recognition as a trailblazer in the arduous public relations industry.
Loring’s spiritual journey inspired her to channel her passion into the conscious space by creating Conscious Living PR. After gaining extensive experience and forming invaluable connections in her entertainment work over the past decade and a half, she is now using her intuitive abilities to help people and the planet. In 2022, Mona had a revolutionary vision to rebrand MLC PR as Conscious Hollywood, aiming to elevate the level of consciousness within the entertainment industry. The mission of Conscious Hollywood is to bridge the gap between the entertainment, philanthropic, spiritual, and wellness industries while utilizing the proven methods of traditional public relations.
Loring received her Bachelor's Degree in Liberal Studies from California Polytechnic University, San Luis Obispo, with a unique emphasis in entertainment production, and a minor in Theatre Arts. After successfully launching multiple children's books in a series, she decided to refocus her attention on her initial passion, the entertainment industry. She began her journey as a personal publicist, developing musicians and actors in TV and film. Through invaluable hands-on experience and tireless hard work, her efforts eventually blossomed into a full-service, bi-coastal entertainment PR firm, formerly known as MLC PR.
Loring has been a part of developing the careers of high-level talent such as Michael B. Jordan, Jenna Ortega, Golden Globe winner Gina Rodriguez, Emmy-winner Carrie Preston, Garcelle Beauvais, Zoey Deutch, Ryan Guzman, Academy award-nominated director Theodore Melfi, among others. She has collaborated with top tier corporations such as META (Facebook/Instagram), Adidas, Procter & Gamble, HSN, Target, among others. She has an extensive portfolio of domestic national and international secured press placements including magazine covers, national talk shows, and prominent personal appearances. Loring also has experience in event planning & production, wrangling talent and overseeing PR for high-end and philanthropic red carpet events, such as the Governor’s Ball at the Oscars. On the literary end, she has supported book campaigns and launches with top publishers including but not limited to Simon & Schuster, Harper Collins, Sounds True and Hay House.
MEET THE REST OF OUR CONSCIOUS TEAM
Jill Rosen, Regional Director - East Coast Operations
Jill Rosen is an accomplished entertainment and literary public relations and marketing strategist with over 20 years of experience across diverse disciplines. Her expertise spans film, television, and streaming publicity, personal talent representation, corporate communications, and red carpet event management.
Based in New York City, Jill has led publicity campaigns for a wide range of film and event launches, including conscious projects in genres such as LGBTQ+, world cinema, documentary, arthouse, episodic, horror/fantasy, and narrative fiction. Her in-house roles include positions at TIFF and FilmNation Entertainment, where she worked on notable films such as The Big Sick, Logan Lucky, Wonderstruck, Disobedience, and Life Itself. Previously, Jill served as Director of Publicity and Distribution at London-based HanWay Films, managing global publicity campaigns for films like David Cronenberg’s A Dangerous Method, Steve McQueen’s Shame, Dustin Hoffman’s Quartet, and Jim Jarmusch’s Only Lovers Left Alive. She has spearheaded launches at prestigious film festivals including Cannes, SXSW, Toronto, Sundance, Tribeca, Venice, Berlinale, San Sebastián, Sitges, Torino, and Marrakech, as well as the European and American Film Markets. Before relocating to London in 2008, Jill was based in Los Angeles as Director of International Publicity at Miramax Films, focusing on awards campaigns for acclaimed titles such as There Will Be Blood, No Country for Old Men, and The Queen. She also served as Global PR Manager at Walt Disney Home Entertainment.
Jill began her career as a Publicist at Ruder Finn Public Relations Worldwide in NYC, managing media relations for clients such as Random House, Maalox, Nutella, Seagram, and Frederic Fekkai. She later joined Simon & Schuster Publishing, where she led publicity efforts for New York Times bestselling books.
Jill is a proud member of BAFTA.
Anna Kreynes, Head of Talent- Conscious Hollywood Division
Anna is the head of talent at the agency, boasting over a decade of expertise in the realm of public relations, communications, and media strategy. With a keen focus on navigating the ever-evolving media landscape, she brings a wealth of experience in entertainment, business, and lifestyle PR.
Her proficiency lies in guiding clients through the intricacies of traditional, digital, and social media, aiding them in cultivating robust and authentic presences along with strong digital footprints. Her dedication is reflected in a results-driven approach, ensuring impactful outcomes for every project.
With a background deeply rooted in strategy, branding, and marketing, Anna leverages her skills to craft innovative campaigns, foster meaningful media relationships, and lead teams to success.
Expertise:
Strategy
Branding
Traditional Media
Digital Media
Social Media
Marketing
Public Relations
Communications
Kellee Plascencia, Junior Publicist
Kellee Plascencia is a dedicated Junior Publicist at Conscious Living PR, specializing in high-profile lifestyle clients and providing key support within the Conscious Hollywood entertainment division. With a holistic approach to public relations, she crafts campaigns that authentically showcase her clients' stories while highlighting their impact in the wellness and lifestyle sectors. Her attention to detail and deep understanding of client needs allow her to develop strategic, long-term publicity efforts that drive meaningful results. Before joining Conscious Living PR, Kellee gained PR experience at a business-focused public relations agency, where she executed results-driven B2B campaigns across industries such as Adtech, Ecommerce, and Retail, securing strategic media coverage to enhance brand awareness and lead generation.
Estela Baltazar, PR Coordinator
Melody Minagar, Head of Social Media Management